Agenda

Commit 2.5 hours per day for just 5 days!

2:00-3:15 PM

All Hands, All Hearts, All In!

Speaker: Christopher Ridenhour

Come prepared for professional inspiration and teambuilding like you’ve never experienced. This is not your parents’ keynote! Finally, an experience that serves as the antidote to “burn out” and is designed to rejuvenate those who have ever considered trading in their current address for an airline ticket and butterfly net. Along with other leaders in attendance, you’ll learn and practice the most effective strategies for maintaining your sanity and poise in times of great complexity and change. Your well-being is calling, and it misses you! Despite the stress, exhaustion, frustration, and under-appreciation, our best attitudes and efforts are needed.

This session offers solutions for keeping your team inspired despite challenges, conflicts, and changes. Plan to reconnect to the energetic and optimistic human who use to stare back in the mirror. What are the tools for this session? Research-based best practices along with belly laughs, high interactivity, and open, positive communication. Plan to walk away with inspiration and strategies for increased cooperation, communication, and commitment within the community you serve.

3:30-4:45 PM

Covering Your Assets:
Practical Risk Management Strategies
(Part One)


Speakers:

JoAnne Carlin, MSN, RN, NHA, CDAL, Vice President Clinical Risk Services, Willis Towers Watson
Joel Goldman, Senior Partner, Hanson Bridgett

What are the areas of greatest risk vulnerability in senior living communities? What federal laws and regulations impact risk management exposures?  How are “realistic expectations” used to manage resident satisfaction and transparency? Discover the answers to these questions while also identifying the various constituencies that impact managing risk.  This course is presented in two sessions to allow time for participants to respond to case examples and discuss specific situations and concepts that Executive Directors are required to manage.

2:00-3:15 PM

Living with COVID-19

Speakers:
Jay Fathi, MD, Clinical Assistant Professor, Department of Family Medicine, University of Washington School of Medicine
Austin W. Whiles, VP of Business Development, Capstone Healthcare

Testing residents and staff for COVID-19 has taken center stage during the pandemic. This presentation provides insight into best practices and issues related to testing, including appropriate uses of test results and the importance of comprehensive testing beyond just COVID-19. This presentation will help you confidently communicate the key aspects of testing to residents, family members, and staff.


3:30-4:45 PM

Balancing Mission and Margin

Speakers:
Tana Gall, President, Merrill Gardens
Chris Guay, President and CEO, Vitality Senior Living

The mission of senior living is to provide vibrant communities where older adults can thrive and enjoy an improved quality of life. This course will cover best practices for maintaining optimal care and services to residents while adhering to a successful budget. This session is designed to help you learn how to improve staff efficiencies so they can spend more time providing care and services, understand the impact of revenue and expenses on value, and earn which resources to invest in to grow and maintain high occupancy rates

2:00-3:15 PM

Race, Class, Culture and Creating Real Teamwork in Aging Services


Speaker:
Christopher Ridenhour

When we were hired, in addition to our skills and experiences, we also brought our worldviews, beliefs, biases, and life circumstance as part of the package (or is that “baggage?”). Whether we come from around the corner or around the world, cultural conflicts have the potential to threaten unity across shifts and departments. That “melting pot” concept is overused and misinterpreted. “Colorblind” is problematic and untrue. Do all our team members feel fully included and valued by the organization, despite race, class, culture, or any other aspect of difference? Are you up for a refreshingly honest and safe conversation? If you are honest enough to admit to ever feeling slightly uncomfortable in dealing with anyone who is different, you’re already winning! How confident are you in your ability to understand and manage situations with others whose experiences differ wildly from your own? Believing we should all “get along” is easy. Creating a building or department where folks don’t feel judged, is nearly impossible, unless we minimize our own discomfort! This session creates the space to ask questions and share the beliefs and experiences that shape who you are, and who they are. Are there differences that matter more than others? Are there similarities that don’t matter as much? Highly unique activities will bring us closer together and help alleviate the heat and embarrassment that follows these taboo topics. Storytelling? Of course! Challenged assumptions. Absolutely! Belly laughs? Count on it! Everyone will leave with a greater competence, confidence, and a commitment to interact infinitely more effectively with the other human beings in the workplace.


3:30-4:45 PM

Covering Your Assets:
Practical Risk Management Strategies
(Part Two)


Speakers:

JoAnne Carlin, MSN, RN, NHA, CDAL, Vice President Clinical Risk Services, Willis Towers Watson
Joel Goldman, Senior Partner, Hanson Bridgett

What are the areas of greatest risk vulnerability in senior living communities? What federal laws and regulations impact risk management exposures?  How are “realistic expectations” used to manage resident satisfaction and transparency? Discover the answers to these questions while also identifying the various constituencies that impact managing risk.  This course is presented in two sessions to allow time for participants to respond to case examples and discuss specific situations and concepts that Executive Directors are required to manage.

2:00-3:15 PM

Achieving a High Impact Sales Culture


Speaker:
Lacy Jungman, Vice President of Sales & Marketing, Heritage Communities

Executive Directors are asked to do more today than they have been asked in years past. Not only are they responsible for budgets, staffing, resident care, and satisfaction, they are also tasked with keeping residents safe throughout a worldwide pandemic. Sales is often the last consideration, as attention goes swiftly to the fires that need attention amongst varying operational departments. Not to mention, we hire salespeople for a reason, right? Isn’t it their job to fill the building? Many have likely heard the cliché that occupancy is everyone’s job. But what exactly does that mean for the ED, and how do we create a culture of sales amongst team members?

In this session we’ll discuss key takeaways including:

  • Defining the Sales Leader at Your Community (hint: it’s YOU!): Uncovering your strengths as a supporter of occupancy
  • Facts and Numbers: Deep dive into data related to the EDs support of occupancy
  • It Takes a Team: The role of communication in creating a sales culture
  • Overcoming Objections: How the sales cycle has changed since the onset of COVID
  • Lead generation: Solving the “I need new leads!” crisis
  • Lead Nurturing: Best practices including a look at sales enablement tools available

This interactive session will explore multiple options for EDs to increase their support of sales and occupancy. From identifying how to be more involved in the sales process, to simply learning to ask better questions during one-on-ones with sales directors, EDs will walk away with tangible action items and next steps. 


3:30-4:45 PM

Resident Engagement & Socialization


Speakers:
William Dieter, PT, DPT, GCS, FSOAE, Director of Physical Therapy Clinical Services and the Geriatric Residency, FOX Rehabilitation
Jonross Neptune, MS, CCC-SLP, Director of SLP Clinical Services, FOX Rehabilitation
Jenn Ruoff, MS, OTR/L, Director of Occupational Therapy Services, FOX Rehabilitation

Senior living has long recognized the need for medical care, the value of partnerships with healthcare providers, and the importance of resident engagement. COVID has amplified the need for these partnerships and the value they provide to senior living providers and residents. This presentation provides strategies for optimizing the value provided by physical, occupational and speech therapists in your community.

2:00-3:15 PM

Developing Your Community's Workforce


Speaker:
Mark Woodka, President & CEO, OnShift

A recent Argentum report found that the senior living industry will need 1.2 million employees by the year 2025. This session delves into best practices for hiring, training, and retaining the top talent needed to staff senior living communities, with an emphasis on developing the next generation of leadership.

This session is designed to help you:

  • Learn engagement strategies to keep your top talent
  • Adapt modern recruiting practices to attract millennials to senior care
  • Explore best practices to manage staffing challenges

Come prepared for professional inspiration and teambuilding like you’ve never experienced. This is not your parents’ keynote! Finally, an experience that serves as the antidote to “burn out” and is designed to rejuvenate those who have ever considered trading in their current address for an airline ticket and butterfly net. Along with other leaders in attendance, you’ll learn and practice the most effective strategies for maintaining your sanity and poise in times of great complexity and change. Your well-being is calling, and it misses you! Despite the stress, exhaustion, frustration, and under-appreciation, our best attitudes and efforts are needed.

This session offers solutions for keeping your team inspired despite challenges, conflicts, and changes. Plan to reconnect to the energetic and optimistic human who use to stare back in the mirror. What are the tools for this session? Research-based best practices along with belly laughs, high interactivity, and open, positive communication. Plan to walk away with inspiration and strategies for increased cooperation, communication, and commitment within the community you serve.


3:30-4:45 PM

The Here and Now and There and Then for Seniors Housing


Speakers:

Beth Mace, Chief Economist and Director of Outreach, National Investment Center for Seniors Housing (NIC)
Lana Peck, Senior Principal, National Investment Center for Seniors Housing (NIC)

COVID-19 has presented our industry with unprecedented challenges. Our efforts have shifted from those of a sprint to those of a long marathon, and it’s a marathon without a clear finish line. This session will review the market fundamentals of the industry in the aftermath of the pandemic and then step back to examine the bigger picture and longer-term opportunities and challenges facing the seniors housing and care sector. 

Join us as we hear from two industry experts from the National Investment Center for Seniors Housing and Care (NIC).  During this session, you will also hear about the latest results from NIC’s Executive Insights Survey which tracks the most recent data and insights from the C-suite on important performance metrics.  See the changes in the data since early in the early days of the pandemic in March until today.  Data points include occupancy rates, move-ins and move-out patterns, access to PPE and testing, solutions to labor challenges, the use of discounting and other metrics. 

Earn Up T0
CEUs

*pending approval

Featured Speaker

  • Christopher Ridenhour

 

Christopher provides strategic leadership, coaching, and training to staff in an organization defined by a Culture of Considerate Behaviors. The goal is for every single team member to feel valued, appreciated, and expertly equipped to provide exemplary services in a highly stressed and regulated industry.

Targeted Events = Relationship Building

Senior living professionals crave peer-to-peer experiences, making new connections, and learning. Sponsor the Executive Director Leadership Institute to integrate your message into the experience and advance relationships with community leaders nationally. Reach to us to discuss sponsorship opportunities.