Agenda

The Executive Director Leadership Institute kicks off at 1:00 PM ET on Wednesday, September 26th.  The EDLI ends at 3:15 PM ET on Thursday, September 27th. Participants are eligible to receive 10.5 NAB/NCERS CEUs.

Attendees will hear from subject matter experts on topics like:

  • Balancing mission and margin
  • Making calculated investment decisions that grow and maintain high occupancy rate
  • Creating best-in-class resident experiences
  • Identifying areas of greatest risk vulnerability in assisted living communities
  • Developing strategies and tactics to meet staffing challenges
  • Planning an effective employee recruiting campaign
  • Attract millennials to senior care
  • Implementing engagement strategies to increase the retention of high performers and turnover of low performers
  • Assessing current operations and identify gaps in cost assumptions that may lead to gaps in staffing levels, care fees, and pricing
  • Creating a superior sales culture

Preliminary Program


Finding your Next Great Employee: A Guide to Effective Interviewing

Layla Mansfield, PhD | Consultant, Insight Worldwide

Interviews are one of the most frequently used selection procedures and when done right are accurate in identifying quality candidates. This course will equip participants with the knowledge and skills needed to administer and score a behavior-based structured interview. Participants will gain insights into interviewing best practices and will learn to identify top applicants with the E-A-R method. The course will delve into special topics such as the importance of applicant reactions and the impact of bias in the interview process. Participants will have the opportunity use the E-A-R method through interactive interviewing exercises.
1.5 CEUs


Developing Your Community’s Workforce
Mark Woodka | CEO, OnShift

A recent Argentum report found that the senior living industry will need 1.2 million employees by the year 2025. This session will delve into best practices for hiring, training, and retaining the top talent needed to staff senior living communities, with an emphasis on developing the next generation of leadership. Attendees will:

  • Learn engagement strategies to keep your top talent
  • Uncover modern recruiting practices to attract millennials to senior care
  • Explore best practices to manage staffing challenges

1.5 CEUs

 

Covering Your Assets: Risk Management Principles
Joel Goldman | Senior Partner, Hanson Bridgett

What are the areas of greatest risk vulnerability in senior living communities? What are “realistic expectations,” and how might they impact risk management? Discover the answers to these questions while also identifying the various constituencies within a community that can improve or impede progress in managing risk. Attendees will:

  • Learn the areas of greatest risk vulnerability in assisted living communities.
  • Discuss the concept of “realistic expectations” and the impact it has on risk management.

1.5 CEUs

 

Great Expectations: Keeping up With Evolving Customers
Margaret Wylde, Ph.D. | Founder & CEO, ProMatura Group, LLC

Understanding the customer and being customer-centric is critical to success in any industry. The constant momentum of evolving economic indicators, demographics, communications technology, and access to information will continue to have an enormous impact on the way we do business and the efficacy of sales programs. Prospective residents and their loved ones arrive to the community with greater knowledge, increased expectations, and longer lists of decision criteria. This session will focus on the changes in customers and how management and sales counselors can stay ahead of these trends to improve sales in your company.
1.5 CEUs

 

Innovation Dialogues: Think. Create. Share.
Maria Nadelstumph | VP of Organizational Dev. & Program Excellence, Brandywine Living

Innovation starts with an idea. Some are new. Some are old and re-engineered. As leaders, we must continually assess and improve our programs and services. Innovation provides new growth opportunities and keeps you competitive. Participate in an interactive and lively discussion on innovation in senior living. Share ideas. Share solutions.
1.5 CEUs

 

Creating a Superior Sales Culture
Jennifer Saxman | Chief Strategy Officer, Bild & Company

The demands required of senior living operators are growing and the pressure to perform unrelenting. Working with executive teams daily, Bild & Co have found each is faced with the same challenge; whether a small mom and pop, regional or national organization: Talent shortages, increased competition and investor expectations; all weighing heavily with no sign of relief anytime soon.

The blending of Real Estate and Healthcare is a unique and ever evolving business model and senior housing itself is in a rapid state of change. In this session, Jennifer will share five strategies used to strengthen your role as an Executive Director and in turn, the business you manage. We invite you to take time to work on, versus in your business and experience what may be the best transformation yet in your career.
1.5 CEUs


Balancing Mission and Margin
Chris Hollister

The mission of senior living is to provide vibrant communities where older adults can thrive and enjoy an improved quality of life. This course will cover best practices for maintaining optimal care and services to residents while adhering to a successful budget. Participants will:

  • Learn how to improve staff efficiencies so they can spend more time providing care and services
  • Understand the impact of revenue and expenses on value
  • Learn which resources to invest in to grow and maintain high occupancy rate

1.5 CEUs

 

Keep Me Posted

Sign up for session program announcements for the Argentum 2018 EDLI.

AGENDA

Welcome and Introductions
Wednesday, September 26 | 12:45 pm - 1:00 pm

Finding your Next Great Employee: A Guide to Effective Interviewing
1:00 pm - 2:30 pm
Layla Mansfield, PhD
Wednesday, September 26 | 1:00 pm - 2:30 pm

Developing Your Community's Workforce
2:45 pm - 4:15 pm
Mark Woodka | CEO, OnShift
Wednesday, September 26 | Day

A recent Argentum report found that the senior living industry will need 1.2 million employees by the year 2025. This session will delve into best practices for hiring, training, and retaining the top talent needed to staff senior living communities, with an emphasis on developing the next generation of leadership. Attendees will: Learn engagement strategies to keep your top talent, Uncover modern recruiting practices to attract millennials to senior care, and Explore best practices to manage staffing challenges

Covering Your Assets: Risk Management Principles
4:30 pm - 6:00 pm
Joel Goldman | Senior Partner, Hanson Bridgett
Wednesday, September 26 | Day

What are the areas of greatest risk vulnerability in senior living communities? What are “realistic expectations,” and how might they impact risk management? Discover the answers to these questions while also identifying the various constituencies within a community that can improve or impede progress in managing risk. Attendees will: Learn the areas of greatest risk vulnerability in assisted living communities, and Discuss the concept of “realistic expectations” and the impact it has on risk management.

Evening Reception
6:00 pm - 7:30 pm
Complimentary reception for attendees staying at the Embassy Suites Alexandria - Old Town
Wednesday, September 26 | 6:00 pm - 7:30 pm

Breakfast
6:00 am - 8:00 am
Complimentary cooked-to-order breakfast for attendees staying at the Embassy Suites Alexandria - Old Town
Thursday, September 27 | 6:00 am - 8:00 am

Great Expectations: Keeping up With Evolving Customers
8:00 am - 9:30 am
Margaret Wylde, Ph.D. | Founder & CEO, ProMatura Group, LLC
Thursday, September 27 | Day

Innovation Dialogues: Think. Create. Share.
9:45 am - 11:15 am
Maria Nadelstumph | VP of Organizational Development and Program Excellence, Brandywine Living
Thursday, September 27 | 9:45 am - 11:15 am

Innovation starts with an idea. Some are new. Some are old and re-engineered. As leaders, we must continually assess and improve our programs and services. Innovation provides new growth opportunities and keeps you competitive. Participate in an interactive and lively discussion on innovation in senior living. Share ideas. Share solutions.

Networking Luncheon
11:15 am - 12:00 pm
Thursday, September 27 | 11:15 am - 12:00 pm

Creating a Superior Sales Culture
12:00 pm - 1:30 pm
Jennifer Saxman | Chief Strategy Officer, Bild & Company
Thursday, September 27 | Day

The demands required of senior living operators are growing and the pressure to perform unrelenting. Working with executive teams daily, Traci Bild has found each is faced with the same challenge; whether a small mom and pop, regional or national organization: Talent shortages, increased competition and investor expectations; all weighing heavily with no sign of relief anytime soon. The blending of Real Estate and Healthcare is a unique and ever evolving business model and senior housing itself is in a rapid state of change. In this session, Traci will share five strategies used to strengthen your role as an Executive Director and in turn, the business you manage. We invite you to take 60 minutes to work on, versus in your business and experience what may be the best transformation yet in your career.

Balancing Mission and Margin
1:45 pm - 3:15 pm
Chris Hollister | Co-Founder, Pegasus Senior Living
Thursday, September 27 | Day

Learn more about what EDLI offers!

Executive Director Leadership Institute | Alexandria, VA | Sept. 26-27, 2018